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JCPenney Expands JCPenney Beauty Presence with Nationwide In-Store Rollout

Beginning in October 2022, JCPenney Beauty will expand from its 10 brick and mortar pilot locations to 300 stores by early 2023.

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By: Lianna Albrizio

Associate Editor

JCPenney announced its plans to debut JCPenney Beauty in its stores nationwide, following the initial introduction of the retailer-owned beauty experience in fall 2021 and its recent online expansion.    Beginning in October 2022, JCPenney Beauty will expand from its 10 brick-and-mortar pilot locations to 300 stores by early 2023, and 600 stores by spring 2023. JCPenney Beauty’s expansion, and continued exclusive partnership with Thirteen Lune is the next step in the retailer’s commitmen...

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